Asher Milgrom - President & CEO

For nearly three decades, Asher Milgrom has been deeply engaged in the study and exploration of science. His childhood was spent alternately in Berkeley California and Jerusalem Israel, where archeological excavations and ancient monasteries captured his explorations. Under the guidance of his scholar parents, his childhood was steeped in Jewish life, traditions and teachings and his home was a veritable crossroads for some of the greatest scholars and thinkers of the 20th century, from spiritual leaders of all cloths to existential philosophers and quantum physicists.

Asher received a full MD/PhD scholarship at the Chicago University of Health Sciences and also attended the Medical School at the University of Chicago. His field of specialization was neuro-biochemistry. Near the end of his training, he experienced a near-death-experience due to a rare and deadly brain infection that put him in a coma. Miraculously, Asher survived completely intact… though shortly thereafter he elected to leave medicine for an entrepreneurial career.

During the next 5 years he earned his reputation as a successful entrepreneur and innovator in the aviation industry while serving as the President & CEO of Air West Airlines. Many of Asher’s programs concerning airline strategies and efficiency such as "inter-regional" routing and "ticket-less travel" have since become standard throughout the industry.

Asher’s next entrepreneurial venture involved telecommunications and information management technologies. In association with InfoUSA, Inc., Asher founded a joint venture partnership that developed the world’s first “Unified Communication Platform”. In this capacity, he regularly lectured to business audiences in the thousands around the USA and internationally.

In 1999, Asher founded and funded American Medical Aesthetics Corp. (AMA Corp.) and is the principle architect of its business strategies. Along with Dr. Alice Pien, (the corporation’s Medical Director), Asher developed advanced medical protocols for a wide variety of laser procedures that produce extraordinary clinical results while requiring no patient “down-time”. Together, Asher and Dr. Pien pioneered the field of “Medical Aesthetics” in general, and specifically at the epicenter of the research and development of Multiple Modality Holistic protocols.

Asher founded the Gratitude & Honor Foundation for which he received the George Washington Honor Award, presented by the Freedoms Foundation of Valley Forge.

Alice Pien MD - Medical Director

Born in China the eldest of three sisters, Alice and her family immigrated to South America where she spent her teenage years. Thus spanning two hemispheres, Alice’s interest in Alternative Medicine was kindled in her youth, steeped in the traditions of ancient oriental healing and in the homeopathic medicinal arts found in the jungles of South America. She and her family finally made it to the USA in her late teens, where she graduated college with honors with a degree in Pharmacology. Her college years represent more than an era of academic success, for they were spent in Manhattan, the island of endless galleries, where Alice’s deep interest in art blossomed. Well versed in the Far East and the Americas, after college Alice back-packed through Europe with her sisters, and later traveled to Israel and Egypt with her husband with whom she climbed to the pinnacle of Mt. Sinai.

Alice graduated Medical School in 1990 (State University of New York). In 1994, she completed her residency at the University of California, Irvine and Children’s Hospital of Orange County (CHOC), where she also served as Chief Resident. Thereafter, Alice began her crusade to bring medicine to the underprivileged by completing a medical mission in Granada, as well as her ongoing work with the Flying Samaritans (along with her pilot husband), with whom she runs a clinic in a small village in Mexico. In addition to her private practice in primary care, Dr. Pien served as an ER physician and coordinator of Pediatric Emergency Medicine at Western Medical Center, Santa Ana, one of California’s largest trauma centers.

In furtherance of her broad interest in alternative healing modalities, Alice became a board certified hypnotherapist, and studied regressive and past life therapy with Dr. Brian Weiss, the world-renown psychiatrist and leader of the field, who authored the best seller “Many Lives Many Masters”. She is board certified in Holistic Medicine as well as certified by UCLA in the field of Medical Acupuncture.

Under the auspices of AMA Corp’s preliminary research, Alice became a Certified Laser Specialist in 2000 and has since lead the clinical development of the advanced “Holistic Laser Protocols” that are the signature treatments of American Medical Aesthetics Corp.

Beyond the shear thrill, professional challenge and expertise of transforming the physical appearance of her laser patients, Alice is most inspired by the deep emotional healing and joy that her patients experience due to the results of the treatments.

“For many it’s not just an inconvenience to hide or disguise embarrassing marks or lesions day after day… it becomes an unrelenting emotional burden that erodes their self esteem and darkens their spirit. To take that away is like transplanting a flower from a dark place where it is struggling to survive to a warm sunny spot where it blossoms and thrives. I feel so honored that people place their trust in me to help them and I can’t help but feel blessed and privileged to contribute to their happiness.”

Alice met her husband Asher Milgrom, the founder and CEO of AMMA, balancing on the thin thread of destiny that brought the two together at an Angle’s baseball game in 1990. The two had arrived late to the game and discovering that their assigned seats were already occupied, they ended up sitting next to each other in a totally unrelated section… Interestingly, their assigned seats were no where near each other… and thus, all who have experienced the extraordinary bond between them believe that it was simply “meant to be”. Alice and Asher are the joy-filled parents of three daughters and one son ages 14, 10, 9, & 6, and feel extraordinarily blessed to be fulfilling their lives as American entrepreneurs and as a God centered family.