
Before we dive into this section, you might be wondering why we even address issues of Physiological Health when AMA clinics are primarily focused on beauty and Aesthetics.
Well… as you may know, perhaps the most unique element of AMA’s proprietary protocols is that we use lasers physiologically, meaning we use them to precisely interact with your skin’s natural physiological process thereby engaging them in the transformation of you skin. For AMA beauty is NOT skin deep, it is based on physiological health and vitality deep on the inside, which makes your skin young and beautiful on the outside.
While most people know that their skin is their single largest organ, most do not know that it is also your body’s most important detoxification organ… and that your skin directly reflects the overall health of all your other organ systems. Simply stated, it’s hard to have f antastic skin that looks great on the outside if you are not healthy on the inside. Or another way to put it: To have the best possible skin that looks fantastic on the outside, you also need to be as healthy as possible on the inside.
There was a time when your skin radiated youthful vitality, health and beauty. Before aging, loss of collagen, wrinkles, sagging, sun damage, life-style stresses and toxins took their toll.
How would you like to regenerate your own natural collagen, lifting, toning and firming your skin – returning it to what is was in your youth? PRM has the “physiological keys™” to ‘unlock’ or turn back on your natural collagen producing mechanisms, taking years off your face, naturally.
How would you like to get rid of your unwanted fat and cellulite deposits, and have the smooth firm belly, thighs, arms, chin and neck of your youthful athletic body? PRM has the “physiological keys™” to unlock or turn back on your own natural fat burning metabolism wherein you will convert your fat into energy and give yourself a reason to dig out the clothes you haven’t dared to wear for a long, long time.
How would you like to have the radiant clear skin you once had when your face would light up a room? PRM has the “physiological keys™” to unlock the natural detoxification of your skin, clearing out years of accumulated environmental and internal stressers, which will leave your skin radiating health, purity and vitality.
How would you like this amazing science of physiological transformation to give you back youthful stamina and energy, mental brightness, robust digestion, revitalizing sleep and consistent elevated mood? How about relieving your symptoms of PMS, peri-menopausal symptoms, asthma, an enlarged prostate, arthritis, achy joints and debilitating allergies?
These are a few of the extensive list of conditions for which PRM offers an effective and natural method of restoring optimal health in conjunction with the attentive care of AMA’s medical staff.
For years people have come to AMA from all over the world to benefit from our renowned and unique multiple-modality protocols that utilize state-of-the-art lasers, vitamin and oxygen therapies that physiologically transform skin back into a state of health, youth and beauty. Now, with the synergistic integration of Physiological Regulating Medicine, the results of our proprietary treatments are more effective than ever. So, while you are with us for our renowned expertise in Aesthetic Medicine, why not also get the rest of your organ systems on the PRM pathway to feeling and being as healthy and vital as possible?
Would it shock you to know that only 5 out of 100 people are truly healthy? That’s right, 95% of the people reading this are not healthy. If you gasp in protest to that statement, consider this: While you may not be suffering from identifiable symptoms of a recognized disease, the mere absence of symptoms is miles away from being truly healthy.
In traditional western medicine, a person is classified into one of two categories:
a) Sick if you have a disease (sick - with symptoms)
b) Healthy if you don’t have a disease (not sick - without symptoms)
But is that really an accurate picture?
Under the care of western medicine, if you are one of the unfortunate “sick” individuals suffering from a diagnosed “chronic” disease, you are likely to be trapped in an endless cycle of trying to control your symptoms with ever growing doses of drugs, so as to not-lose-ground to a cofdition that threatens to consume your life. From an irritable bowel to asthma, arthritis or simple hay fever, tragically, what is most typically absent in standard western care is any hope of actually getting healthy again… let alone a viable strategy to make that happen. Very little if any consideration is given to how and why you got sick. What might be a new concept for the reader to grasp is the fact that all the symptoms a person experiences when afflicted by a disease are created by our own physiology when something in our physiology has gone “out of whack” (with the exception of a condition caused by an external source). Western medicine does not focus on the causes of your errant physiology leading up to the appearance of symptom. It focuses instead on suppressing your symptoms once they have appeared. This suppression is accomplished by overpowering your physiology with pharmaceutical drugs, rather than trying to understand and correct the reasons your physiology went “out of whack” to begin with. The equation is simple: patient X has a problem in his physiology which causes symptom Y, for which drug Z is prescribed in order to suppress symptom Y. Unfortunately, drug Z often causes its own list of symptoms (“side effects”) for which additional drugs will be quickly prescribed… and the slippery slope just gets steeper and steeper. What is painfully missing is addressing why his physiology had the problem to begin with, and then correcting it at its source by natural means, which is exactly the focus of PRM.
If, on the other hand, you are one who belongs to the “not sick – without symptoms” group, the question is: are you truly enjoying optimal health? When was the last time you had the energy of a 10-year old playing at 110% from the moment you bounce out of bed until the minute you effortlessly slip into deliciously rejuvenating sleep seconds after your head hits the pillow? Or is your day more closely characterized by a cranky start after unsatisfying sleep, followed by your choice of caffeine and sugar stimulants, a list of daily aches and pains that have you reaching for your favorite selection of pain meds, and of mental fatigue, just-under-the-surface irritability and stress?
Remember, traditional western medicine will place you in one of those two categories: “sick with symptoms” or “not sick, without symptoms.”
In contradistinction to western medicine, Oriental Medicine categorizes the human state of physiological wellbeing into three categories:
a) Sick with symptoms
b) Not sick without symptoms
c) Optimally Healthy
What is fundamentally different about this perspective is that in order to understand into which category a person falls, you must employ a deep understanding of the physiological conditions, specific to each individual, that causes them to be in that category. And, even more importantly, this level of physiological insight™ allows the doctor to directly engage the patient’s inherent physiological processes in order to gently move them from “sick with symptoms”, to “not sick without symptoms” and ultimately to “optimal health.” In this scenario, symptoms are not artificially suppressed by overpowering the physiology with drugs. Instead, they disappear because the underlying physiology has returned to balanced health (Homeostasis).
From a philosophical perspective, western medicine is focused on studying ‘disease states’ defined by the symptoms of that disease that are afflicting the patient. Consequently western medicine understands ‘health’ as the absence of disease. However, given that western medicine does not focus on ‘health’ in its own right, it simply doesn’t understand what true health really is, nor does it have the tools and strategies to promote it.
It is into this context that AMA is pleased to introduce you to the concept of Physiological Regulating Medicine (PRM or the GUNA method), which teaches doctors the modern science of physiological insight™ and employs a holistic approach of physiological engagement™ and that utilizes the tools of physiological keys™ comprised of state-of-the-art homeopathic formulations that engage the patient’s own physiological resources to bring him or herself naturally back into balanced health (Homeostasis).
At AMA we are renowned for our unique multiple-modality protocols that utilize state-of-the-art lasers, vitamin and oxygen therapies to physiologically transform your skin back into a state of health, youth and beauty. Now, with the synergistic integration of Physiological Regulating Medicine, the results of our proprietary treatments are more effective than ever.
PRM has a very long and venerated history rooted in 300 years of exacting clinical observations in the medical science of Homeopathy and Homotoxicology. During the past 30 years, under the auspices of the European Congress of Physiological Regulating Medicine, GUNA Inc, (an Italian research and homeopathic pharmaceutical company) and combined with many high level scientific studies conducted by some of the best universities in Europe, an advanced scientific dimension has been added to classical homeopathy that includes all aspects of western medicine, advanced physiology, biochemistry, microbiology and cellular biology.
PRM methodology combines three fundamental aspects as depicted below:
a. Reprogramming of the three regulatory systems of human physiology; Neurology, Endocrinology, Immunology
b. Relief of any organ related symptoms
c. Detoxification or “drainage” of extra cellular tissues

A. Reprogramming of the three regulatory systems of the human body
The human body is comprised of approximately 100 trillion cells (10 followed by 14 zeros). At every second of every minute of our lives, each and every cell is waiting for instructions of what physiological functions to turn on or off.
These instructions are created by the three systems that regulated our physiology; the neurological system, the endocrine system and the immune system. Each of these systems utilizes messenger molecules to carry the instructions. Our neurology utilizes neuro-peptides such as dopamine, serotonin and epinephrine; our endocrinology utilizes hormones such as estrogen, testosterone and insulin; and our immunology utilizes cytokines and lymphokines such as interleukins and interferon. Our cells have receptors specific for each of these messenger molecules. When the messenger molecule binds to the matching receptor, the cell carries out the intended precise physiological instructions.
When any one of our regulating systems malfunction, even slightly, cells simply don’t function correctly and loss of organ function ensues which can lead to a disease state. Consider asthma for example, which is caused by an imbalance of two primary immune cells, Th1 and Th2 and their respective messengers. A treatment that rebalances these two immune cells will restore health to the patient, without having to suppress asthmatic symptoms with drugs for the rest of the patient’s life. PRM treatments are engineered to do exactly that, with scientifically derived homeopathic formulations that have no side effects or adverse reactions.
a. Relief of organ related symptoms
When a particular organ is manifesting symptoms, such as asthma for example, PRM provides natural homeopathic formulations to bring that organ’s functions back into balance. This rebalance takes a few weeks to achieve however, during which time PRM formulations will also provide relief of the organ symptoms to ease the patient’s recovery. All this is accomplished with natural homeopathic formulations that cause no side effects, rather than overwhelming the body’s physiology with synthetic drugs that suppress the symptoms and cause many negative side effects. Thus PRM treatments engage the body’s natural physiological mechanisms to restore proper functioning of the affected organ and the symptoms consequently disappear because health has been restored.
b. Detoxification or “drainage” of the extra cellular matrix (ECM) of the body.
For the successful transmission of any message, three distinct actions must take place:
1. The message must be created – like writing a letter
2. The message must be delivered – like the postman who transports the letter
3. The message must be received – the intended recipient of the letter must take delivery
In human physiology, any one of these steps might be faulty. However, according to the “physiological insight™” of PRM, it is the second step, the delivery of the message, that is virtually always compromised by the toxic conditions that persist within the extracellular matrix (ECM). The ECM is the watery gelatinous substance in which human cells are suspended. In essence, every cell is surrounded by it and is floating in it. It is comprised primarily of water, collagen and large molecules made of proteins and polysaccharides. It is classified as part of human connective tissue that provides structural support to the cells of our organs. It also serves as a depository, wherein substances can be stored, such as growth factors.
However, this storage ability of the ECM also gives it the capacity to store toxins, which can reach high enough concentrations that disrupt the normal movement of critical molecules in and out of the cells. For example oxygen, cellular nutrients and regulating messenger molecules are constantly moving through the ECM on the way into the cell, just as CO2 and metabolic waste are constantly on the way out of the cell into the ECM. The lymphatic system is charged with the job of clearing the ECM of metabolic waste that is excreted from cells. However, when toxic levels in the ECM are too high, movement of molecules through the ECM is bogged down which causes cellular functions to degrade, representing the beginning stages of organ dysfunction that can eventually lead to chronic disease. Thus deliberate and precise detoxification of our ECM is critical in avoiding disease and achieving optimal health and is a seminal component of PRM therapy.
Starting at the deepest level of our cells and proceeding to the ECM, followed by the lymph, and culminating in the liver, this PRM “detoxification cascade” ensures that our ECM is “clean” so that our physiological mechanisms can function properly.

Simply stated, for your body to function properly and provide you with optimal health, a regular PRM “detoxification cascade” should be a part of everyone’s wellness routine.
PRM formulations are designed to provide an effective treatment for both:
a) The relief from symptoms (allow you to breathe easier if you have asthma)
b) Eliminating the underlying cause of the disease (fix the source of the problem so asthma disappears)
The scientific paradigm inherent in the design of PRM remedies is this: That the underlying causes of a disease, or its etio-patho-genesis, should be reflected in the actual structure of the remedy. Thus the PRM remedy will contain components that address every stage of how the disease evolved from the very first hints of an imbalance to the final appearance of full-blown symptoms.
Every PRM remedy will act on 5 different levels:
1. Detoxification (see above)
2. P.N.E.I Re-Balance and reprogramming (See above: Reprogramming of Regulatory Systems)
3. Cell Metabolic support
Vitamins, minerals, micro-nutrients, and,most importantly, homeopathic micro doses of Krebs Cycle salts and quinines, activate the mitochondria to induce the highest possible level of ATP production in order to energize the cell. Mitochondria in all cells are responsible for producing ATP, which is the biochemical fuel cells use to live. Without ATP, our cells would die within a few short minutes, and so would we. Thus making sure that the mitochondria have all the nutrients and chemical substrates it needs to keep the Krebs Cycle churning and producing abundant ATP is extremely important.
4. Cell Nutritional Support
Once the cells’ mitochondria have what they need to create abundant ATP, the cell also needs nutrients – or the chemical building blocks – of the many compounds that it must make in order to fulfill its purpose for being a part of your body. For example, the fibroblast cells in your dermis need lots of ATP so that they have sufficient energy to synthesize lots of new collagen for your new young face. Once the ATP is present, the fibroblast cells also need the basic components - or ingredients - of which collagen is made in order to generate all the collagen you need.
5. Symptom Control and Relief
Using a synergistic combination of naturopathic ingredients, classical homeopathic remedies, and messenger molecules of our regulatory systems (see above), PRM treats the affected organs by reducing the inflammatory processes that are inducing the symptoms.
PRM formulations work at homeopathic dilutions, which means tiny doses that mirror the actual concentrations found naturally in our bodies. Thus PRM formulations not only use naturopathic ingredients at natural concentrations, they also cause no side effects at all.

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